Can we find you? Can your customers find you? How strong is your social media presence?
You have a website, Facebook, Twitter, and Instagram. Once in a while, you remember your LinkedIn account. Is that it? Oh yeah, you have a Google+ account, a Google business account, and you’re on Google Maps. Did you forget something? What about your BBB, Yelp, Houzz, and other review sites?
It doesn’t matter how they find your business online, as long as they can. Don’t rule out exploring social media platforms you are not familiar with and retaining a professional to manage them. Hiring a pro to monitor and create your business online presence and personality will ensure that your searchability and branding are consistent. Your online inquiries outside of your website and your Google updates should be a priority to your business.
People are talking about you online and not only do you need to know about it, but you should also be communicating with them promptly. Get in on the action! You could lose a customer to a competitor if you don’t reply fast. Don’t give them time to shop elsewhere! Customers that can communicate with a real person on the spot are more apt to retain your business.
Don’t be fooled by most dashboards and “pay per click” social media services. If your online customers are not dealing with a human, they will know. Do you want a robot to greet your customers as they walk in the door? Maybe if you’re a robot company. Most people prefer to deal with humans. You can’t replace human interaction and personalization.
What social media platforms best suit your business? Let’s say a shopper goes online to Google your company name or industry in general. Your website may show up in the search results but will your Facebook page show up in the results as well? In today’s day in age, almost everyone is on social media. They know your website could show them what they’re looking for, but a good percentage of people want to read what others are saying about your business. Chances are your website is not interactive with conversation. They will click on your Facebook page before they visit your website to read what other people are writing about you. They want to read about personal experiences with your company and how you reply to comments and questions. How you control and manage your Facebook page and reviews helps to retain their interest. Having engaging posts and social, human interaction draws them into researching you further.
More important than Facebook is your Google business page. Your Google account should be managed and handled with care, just as you are doing with your Facebook page.
Remember, your Google business page also contains a map to your location with driving directions, contact information, and reviews. Don’t overlook your Google account. Google analytics is important to track your online traffic and can be used to set future goals. The photos and advertisements you upload frequently can attract shoppers even more so than on Facebook.
If you would like help with your online exposure, allowing for your customers and online followers to feel more connected to your business and stay up to date with your products and services, we are here to help. We offer online reputation management which includes everything we have mentioned in this article in reference to social media platforms, review sites, and other online reputation management services. We provide our clients with the highest level of excellence. For a list of services offered through Dock Line Magazine including web design and SEO, visit us at http://thedockline.com/ to learn more.
Another essential tip is maintaining consistent branding. Everything you do should have your logo attached or associated with it. It may seem obvious why, but even a subtle logo or watermark on the bottom of a business Facebook image helps your future customers remember you subliminally. When they’re ready to shop, be the first company on their mind. Every correspondence you have with customers should also contain your logo along with your phone numbers and links to not just your website, but to your social media platforms as well.
Speaking of social media platforms, we love being social with our community online. If you’re not following us, you’re missing out! You can send pictures to us via Messenger on our Facebook page. We encourage you to send us photos of your family pets, neighborhood yard sales, events, and we’d even do a Happy Birthday shout out to your family member or friend online if you’d like.
Are you already one of our advertisers or article contributors? Once we have your current and correct business social media information, we are then able to tag you when we share your ads and articles. If you are hiring, we can promote that too. Your social media links are extremely important to us. We want you to take full advantage of our online presence and engage with us as well. When we follow you, you should follow us back!
The benefit of following us on social media means you will instantly know when we post your content and featured articles. You will see when we Tweet, Instagram and post your ads and sales on Google or Facebook. Not only does this increase your reach for prospective customers, this also gives you an immediate connection to easily correspond and engage with them.
We want you to remind you that each month as our print issues are distributed, they are also being uploaded to our website. Don’t forget to jump onto https://docklinemagazine.com/ to find your ad or article. You can Tweet it, share it, and add it to your LinkedIn, Facebook and Google+ accounts for maximum exposure.
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