Getting Involved and Gaining Exposure for Business


By Dock Line Social Media Team

Did you know having a facebook page you don’t post on regularly can do more harm than good?

Social media for business, no matter how big or small should be taken seriously and professionally, yet fun, entertaining and engaging. To get people engaged and interested a social media presence is crucial for success. It’s not possible to dedicate a few hours a week to social media projects and expect a beneficial return on your hard work.

There are no shortcuts. As with anything else you get out of it what you put into it. Keeping up with social media trends is tedious and time-consuming but must be done to compete successfully. Businesses must interact with people and other businesses on a daily basis to foster and grow relationships gaining your brand maximum exposure.

Ideally, the content source is your website. Posts on Facebook, Tweets and your Google+ content can be recreated in a social manner that attracts attention and encourages readers to share content unique to your brand with their social networks. Social media content should be back linked to your website which in turn boosts SEO and earns results and brand awareness. The result – conversion to sales!

Giving Business an Online Presence

Copy portions of your website and share them on your social media platforms a few times a week and use relevant hashtags. Google yourself occasionally and visually see what others are saying about you and share it. Check what your competitors are doing online. Don’t forget to share your dock Line articles and advertisements on your social media pages.

You don’t want to post the same thing on twitter, Facebook, and Google+ at the same time. Switch them up. the best times to share on Facebook are 1:00 to 4:00 in the afternoon – peak time is Wednesdays at 3:00 pm. Similarly Tweets are most likely to be viewed at 3:00 pm Monday through Friday.

If all of that sounded robotic to you, it’s not. You can do what you want when you want! Have fun and create an online personality that represents you and your brand. Let your unique personality shine and avoid the temptation to use less personal dashboards. You want to tackle social media hands on. The last thing you want is a preset post saying, “Hope you are all having a great day” at the same time a catastrophe hits.

Are your employees following your business Facebook and Twitter? Are you? the more likes and comments your posts have, the more likely it will be seen by others. Get involved!

Do you have a question, comment or a suggestion topic for our next article? Message us at docklinemagazine.com/contact. We look forward to hearing from you!