3 Tips to Create the Perfect Logo for Your Business
Designing a logo for your new business is tough work. You have to find the right artwork, colors, iconography, typeface, and set the overall “feel” of your branding. That can be a lot of work and overwhelming when you first start on that process. To help with the process, we’ve detailed a few steps that can get you on your way to creating the perfect logo that fits your style and your business.
Simple & Memorable Iconography
Visual imagery is a crucial component to a businesses’ recognizability for customers. You want your logo to stand out and be easy to remember. Customers need to be able to recall your business even if it’s been weeks since they originally saw your logo. Easy to remember iconography is a major factor in logo design. You also want your logo to look good on digital screens, so stay away from artwork that is too busy and is hard to remember. Think about it this way! The majority of website visitors will only see your logo on a tiny mobile phone, so clean logos are the way to go.
Colors, Colors, Colors
It may seem like an obvious one, but it’s important to find the perfect color palette when designing a logo. The color choice in your logo will go a long way on how your customers will associate your business in their minds. The study of “Color Theory” says that picking the right or wrong colors can help or hurt your business in a lot of ways that you might not have expected. Be sure to look into various colors you can use and don’t be afraid to try out a few before you make your decision.
Timeless Appeal
Logo design trends are always changing. However, you want to create a logo that is timeless and will still look good for years to come. You will want to avoid artwork and typography that will be stale in just a few years time (or maybe already looks outdated). Simplicity is the name of the game when it comes to logo design. Just think of the biggest companies that you know. They all are simple, memorable, and unique. When all else fails: keep it simple!
There’s a lot that goes into branding your business. A great, intuitive logo should be at the forefront of that branding. Use these tips to help start the process. We can’t wait to see what you come up with! Also, if you’d like to have an experienced design team help create a new logo and branding package, talk with our Dock Line Design Team! They will work with you every step of the way to ensure that you get exactly what you’re looking for to brand and grow your business.