Ford Holiday River Parade and Lighting Ceremony

The 45th annual Ford Holiday River Parade sends lighted floats down the San Antonio River Walk the day after Thanksgiving, with Santa and Mrs. Claus. The lighting ceremony switches on the 200,000 holiday lights that stay up along the River Walk into early January. This year's theme is Holiday Wishes Come True, and the Witte Museum is grand marshal for its 100th birthday.
When: Friday, Nov. 27. The parade and lighting ceremony start at 6 p.m. at the Tobin Center, and the live broadcast begins at 7:05 p.m. from the Arneson River Theatre. The end time is not posted.
Where: Along the San Antonio River Walk. The parade starts at the Tobin Center for the Performing Arts, 100 Auditorium Circle, San Antonio, TX 78205.
Cost: Reserved seating along the route is sold online, and many River Walk restaurants sell dinner packages. Tickets are non-refundable, and children 2 and older need one. A free first-come viewing area is on the east side of the River Walk between Pecan Street and Richmond Avenue; bring your own chair. Strollers, ice chests and carriers are not allowed on the River Walk for the parade.
Tickets: https://www.thesanantonioriverwalk.com/events/ford-holiday-river-parade/
Organizer: San Antonio River Walk (thesanantonioriverwalk.com).
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