Celina Approves Fee Waiver for a $90 Million Target Center

Celina’s City Council on Nov. 10 approved an economic incentive agreement meant to bring the city’s first Target, Community Impact reported that evening. The paper, citing Celina Economic Development Corp. president Anthony Satarino, identified the project as Celina Towne Crossing, a commercial center of about 45 acres on the northeast side of the Preston Road and Outer Loop intersection.

Official minutes and a posted city agenda were not available for this report. Community Impact did not publish a vote tally, so this account treats the approval as reported by the paper, not as a count taken from an official roll call. A 2025 interlocal agreement on file with Collin County lists notice to the city as the Celina city manager, 142 N. Ohio Street, Celina, Texas 75009.

What the city would forgo, and what it would get

Under the agreement described by Satarino, Celina would waive the project’s building and impact fees. He put the value of that waiver at roughly $7.5 million. In return, his presentation, as relayed by the paper, said the developer would have to put no less than $90 million into buildings, infrastructure and other capital work.

That presentation put the shopping center at 359,000 square feet, with 145,000 of those square feet reserved for Target. Besides the anchor store, the slides described three smaller junior anchors, two sit-down restaurants and four strip-style retail buildings. Nearby stores already in the area, the paper noted, include a Walmart Supercenter, a Costco Wholesale, a Lowe’s and a Home Depot. Those are existing neighbors, not tenants named for the new center. The company has announced Target as the anchor; the junior-anchor and restaurant names were not listed in the Community Impact account.

Deadlines and other terms

To keep the incentives, the paper reported, parts of the center have to be completed by 2029 deadlines: the Target and the three junior anchors by June 1, and the restaurants and strip buildings by Dec. 1. The slides also described a dry detention pond that the city would fund turning into a landscaped water feature, and a set-aside of land for monuments and art, paid for by the city, that Satarino’s presentation called a “gateway feature.”

Satarino told the council, as the paper recounted, that he expects the city’s outlay to be more than repaid twice over within a decade. That is his projection, not a guarantee and not a figure independently calculated here. An economic incentive agreement is not a building permit, and it is not a completed shopping center. Construction schedules and tenant openings remain subject to the conditions in the deal and to later permitting, none of which were opened in full for this report.

Related reading: Celina Weighs a Kia Dealership on the Tollway and a Shift From Grass to Xeriscape.