Harnessing the Power of Artificial Intelligence
When you hear the term “artificial intelligence”, do you visualize little green aliens coming to take over your computer? If you’re worried about an advanced species from another planet using sophisticated technology to take over your life—we’re here to tell you it’s not all that exciting.
The term artificial intelligence, or AI, refers to technology that can perform tasks that usually require human intelligence. AI technology can do things like understand a natural language, recognize images, make predictions, and more. In recent years, AI has made huge advances in its intelligence with the goal of assisting us in our everyday lives.
Many software companies and machines are powered by AI in order to provide accurate information. For example, Google Maps and other driving apps use AI to make predictions about how long it will take you to get from point A to point B. Another example of AI would be when your iPhone uses facial recognition to unlock your phone, download apps, and unlock certain features.
How it Works
Don’t let the term “artificial” scare you away. Artificial intelligence is referred to as “artificial” because it is not a naturally occurring intelligence. Instead, it is created by humans and designed to perform tasks that would normally require human intelligence, such as reasoning, learning, and perception.
So you might be wondering, why is AI any better than a Google Search Engine or a robot? Unlike a robot that is programmed only to do one thing, AI has the ability to learn and adapt. Through a process called “machine learning”, AI is trained with large amounts of data that creates algorithms. Using these algorithms, AI is trained to recognize patterns in data and make predictions based on those patterns. Because of machine learning, AI can be trained to solve problems without being programmed to do so.
AI can be compared to a personal shopping assistant who knows your size, style and preferences, and can go out and purchase clothes for you without you having to physically go to the store. Just like the shopping assistant learns about your preferences over time, AI systems can also improve their performance by learning from data and previous interactions. The shopping assistant, like AI, uses that information to make decisions and take actions.
AI can also be compared to a personal chef who can learn your favorite recipes and cooking style, and then prepare meals for you without specific instructions. Overtime, the chef will get better at cooking your preferred dishes.
ChatGPT: An AI Conversation Model
A recent development in AI software is ChatGPT, an AI model released in November, 2022. After several models and modifications, AI released this conversational chatbot to the public. As the user asks the chatbot a question, ChatGPT will respond with human-like text. The chatbot can be prompted to write blog articles, songs, cover letters and more by gathering data from different sources and piecing its research together.
Unlike Google Search, the chatbot can produce content and be trained by the user on what kind of content is needed. For example, if you want to write a social media caption advertising your candles, you can prompt the chatbot to do so.
But let’s say this caption doesn’t quite fit the personality of your colorful, fun brand.
From there, you can prompt ChatGPT to write a sales paragraph for your website using this same tone of voice. Now that ChatGPT has learned your brand personality, it will write a paragraph for you. You can continue to give the chatbot feedback such as the age bracket of people you’re advertising to, the types of fragrances your brand carries, and more. ChatGPT will continue to refine your sales copy until you’re satisfied.
How ChatGPT can Improve Your Business
AI is helping businesses everywhere improve their day-to-day tasks and solve problems faster. While there are many AI powered softwares and machines, ChatGPT is one powerful marketing tool that can assist you in business growth. Here are a few ways that utilizing ChatGPT can help your business:
• Enhance customer experience
• Provide data-driven strategies
• Increase sales
• Enhance sales copy
ChatGPT can enhance customer engagement by providing answers to frequently asked questions and guiding potential customers through the sales process. It can also be used to gather valuable customer data, such as demographics, purchase history, and preferences. Use this data to create marketing strategies. From there, ChatGPT can determine which leads are most likely to convert based on that data. As you begin to launch your marketing efforts, ChatGPT can assist you by creating sales copy. The chat can be prompted to write copy from any angle and with any tone. For example, this article was written by ChatGPT (with lots of edits, of course).
However, AI and ChatGPT do not in any way replace the need for a marketing team. When used correctly, it can actually strengthen your marketing efforts by taking things off of your plate. At The Dock Line, we’re always learning about industry trends and looking for ways to improve. Our goal is to ensure the growth of your business by educating ourselves and utilizing the best tools available.
You can read a more in-depth article on The Dock Line’s research on the benefits of ChatGPT and AI for business development at docklinemagazine.com!
