Whether you’re a budding start-up, an established small business, or a thriving corporation, there are undeniable benefits of social media marketing. If you’re a business owner, the marketing advantages of social media presence can no longer be overlooked. Social media is a trend that has become a prominent cultural norm and is here to stay.
At this point, if you’re not already on board with social media marketing, you are falling behind and missing out on some amazing opportunities to learn more about your customers and advertise your business. Maybe you’ve been holding out on jumping into the massive online world of social networking because you’re old fashioned, you don’t understand it, you don’t know how to do it, it seems too daunting, you don’t have time, or you just aren’t aware of the benefits – or all of the above.
But don’t worry, you haven’t missed it! It’s not too late to download an app or two and get started. And you’ll be glad you did. Here are just a few of the benefits of social media marketing you can expect for your business.
1. Increased brand awareness and visibility
Social media marketing provides an opportunity unlike any other for your business and brand to significantly reach more potential clients and customers than ever before by connecting with them in a whole new way.
Using traditional marketing methods, your potential clientele might have been limited to just those in your immediate area, those who stumble upon your website, or those who hear about you by word-of-mouth within a narrow community. However, social media provides the means to exponentially reach masses of new consumers who might not have ever come in contact with your business or product otherwise. Whole new avenues of hashtags, groups, and “sharing” are available that enable you to be visible like never before.
2. More inbound traffic and conversion to sales
Since your social media is connected to your business, your brand’s extra visibility and awareness bring more traffic to your website and establishment. By using social media as a tool, you can offer discounts, sales, and limited-time-offers that convert potential customers into paying customers, who then bring you into contact with each of their own social spheres in a ripple-like effect.
As we will discuss shortly, social media marketing transforms you into a brand that consumers can trust, and consumers are more likely to make purchases from brands and companies that they trust.
3. Improved brand trust and loyalty
When you create a social media presence, you are establishing a presence and relationship with the customer. A personality, a face, a voice, a fellow living being a customer can relate to. Through interaction with your customers on social media, your brand becomes not just a business selling a product, but a friend.
Social media marketing makes your brand personable and relatable and therefore creates trust between you and your customers. And when this relationship is built, a customer is much more likely to stay loyal to a specific brand or business and share their experience of you with others.
The ability to create this close and emotional connection with customers is priceless. It’s the kind of connection that can be the difference between someone being a one-time purchaser or a life-long loyal customer.
4. Gain marketplace and customer insights
Social media outlets have been described as the modern-day “town square” – the place where people gather (now virtually) to exchange information, become updated on current events, and network both socially and professionally. And they’ll maybe make some purchases while they’re at it.
This means that if you are not active within these online social arenas, you are essentially out of the loop of the pulse of society. And that’s okay for some people! But it’s not okay if you are a business that needs to be in touch with how consumers are currently thinking. Also, you want to stay up-to-date with what competitors in your field are doing.
By being present on social media, you can see how these competitors are connecting with potential customers and analyze what they are doing right and what can be improved on – giving you an edge and the awareness to offer something new or improved.
Social media provides an amazing marketing opportunity unlike anything before its time for businesses to truly understand the of-the-moment needs and wants of their ideal customers and clients. By being interactive as a business within the social media sphere of those who have connected with you, you can find out the grievances or preferences customers have with certain products or policies and be there to offer a solution with your products or services.
Are you ready to make the leap and get your business “online with Dock Line”? Dock Line has a team of experts ready and equipped to help you with a full range of digital marketing services, including social media. We specialize in and are passionate about helping you navigate the online sphere and grow your business with social media marketing. Contact us today to see how we can help!
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